Best Ads This Week: Heinz, Homebase, AG1


Best Ads This Week

Heinz, Homebase, AG1, & more.


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Hello!

Are you thirsty for more advertising inspiration?

Good. I've got the best ads for you this week.

Let's go.

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Great ad: Heinz

πŸ§ͺ Principle: Video Game Interface

Choose your character.

We have a product for everyone.

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Great ad: Homebase

πŸ§ͺ Principle: The Social Media Billboard

Don't just create a billboard for the local area... Create a billboard that the local area will put on social media, and spread to millions of people.

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Ad Professor Original: IKEA

Here's an ad I made on my coffee break...

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Social media ad: AG1

πŸ§ͺ Principle: Question + Specific Answer

Step 1 - Call out the specific audience with a question

Step 2 - Give them a hyper-specific dream quote

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Social media ad: Golden Blossom Honey

πŸ§ͺ Principle: Lollapalooza Effect

Charlie Munger has an idea called Lollapalooza.

It's when you stack multiple persuasion techniques together.

This ad combines a 4 word catchy slogan, a 3D ad and stops the scroll on the newsfeed.

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Video ad: Neutonic

πŸ§ͺ Principle: The Red Pill

Step 1: Show the market leader

Step 2: Show everything it lacks

Step 3: Contrast with your product

Watch the full ad here.


πŸ§ͺ We Are Hiring

We're looking for a creative outlier to complement The Ad Professor and Co.

  • Do you often feel like a modern-day Ogilvy or Don Draper?
  • Are you an expert copywriter and communicator?
  • Are you obsessed with marketing campaigns and bursting with your own persuasive ideas?

Then you might be our next advertising secret weapon.

Only apply if you're ready to create strategic, top-notch ad campaigns, communicate effectively with clients and lead a team of exceptional creators.

If that's you, submit your creative portfolio and CV to josh@multiply.marketing.


"What really decides consumers to buy or not to buy is the content of your advertising, not its form." - David Ogilvy

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If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji πŸ§ͺ
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I read every reply and it helps with my email score.

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The Ad Professor

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The most creative ads on the internet - Meta, TikTok, Instagram and Print.

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