Best Ads This WeekKitKat, Kellogg's, Cadbury, and more. Hey, Are you addicted to ads? Can't stop thinking about great copywriting? I've got you. Here are this week's picks:
Ad Professor Original: KitKat
Here's an ad I made for KitKat... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here.
Great ad: Kellogg's
🧪 Principle: The Lollapalooza Effect Charlie Munger has an idea called Lollapalooza. It's when you stack multiple persuasion techniques together. Kellog's new campaign uses nostalgia, wordplay and it speaks the audience's language.
Great ad: Lucky Saint
🧪 Principle: The Classic Reframe Reframe classic ad copy to suit your product. Drink religiously > Drink responsibly
Social media ad: Back Market
🧪 Principle: Seize The Memes Of Production
Social media ad: Well Nature
🧪 Principle: Make Ads That Don't Look Like Ads Run ads that look like organic AMA stories.
Great Tiktok Ad: Burberry
🧪 Principle: The Purple Cow While fashion brands are making ads featuring young models. Burberry leaned into making authentic content with real people. This ad got 1.3M views in just 3 days. Watch the full video here. "Leverage seasonal urgency, but don’t overuse it—scarcity only works when it’s real." - Tim Ferris If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, Subscribe here. |
The best ads I've collected and the principles that made them scale.
Brilliant Ads This Week Durex, Nike, Polaroid & more. Hey, Ad Professor here. No gimmicks this week, just ads that land hard. Clever principles, sharp execution, and a few that genuinely surprised me. Let’s get into it. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Durex Here's an ad I made for...
Brilliant Ads This Week TikTok, Domino's, Aldi & more. Hey, Ad Professor here. Been quiet? Only because the ad world’s been loud. I’ve sifted through the noise and pulled the best of the best. Here’s your weekly dose of creative that actually hits... Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor...
Brilliant Ads This Week Corona, Economist, Canva & more. Hey, Ad Professor here. Missed me since we last spoke? Don't worry, I was just busy gathering the best ads in the world. Here comes your weekly dose: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Corona Here's an ad I made for Corona......