Best Ads This Week: KitKat, Kellogg's, Cadbury


Best Ads This Week

KitKat, Kellogg's, Cadbury, and more.


Hey,

Are you addicted to ads?

Can't stop thinking about great copywriting?

I've got you.

Here are this week's picks:

Ad Professor Original: KitKat

Here's an ad I made for KitKat...

We’ve helped multiple billion-dollar companies get their best-performing ads.

If you're spending $50K+ on advertising per month and need help...

Apply here.

Great ad: Kellogg's

🧪 Principle: The Lollapalooza Effect

Charlie Munger has an idea called Lollapalooza.

It's when you stack multiple persuasion techniques together.

Kellog's new campaign uses nostalgia, wordplay and it speaks the audience's language.

Great ad: Lucky Saint

🧪 Principle: The Classic Reframe

Reframe classic ad copy to suit your product.

Drink religiously > Drink responsibly

Social media ad: Back Market

🧪 Principle: Seize The Memes Of Production

Social media ad: Well Nature

🧪 Principle: Make Ads That Don't Look Like Ads

Run ads that look like organic AMA stories.

Great Tiktok Ad: Burberry

🧪 Principle: The Purple Cow

While fashion brands are making ads featuring young models.

Burberry leaned into making authentic content with real people.

This ad got 1.3M views in just 3 days.

Watch the full video here.


"Leverage seasonal urgency, but don’t overuse it—scarcity only works when it’s real." - Tim Ferris


If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪

I read every reply and it helps with my email score.

The Ad Professor

PS. Want more content? Follow me on X: @The_AdProfessor

& if you've been forwarded this email, Subscribe here.

Brilliant Ads Newsletter

The most creative ads on the internet - Meta, TikTok, Instagram and Print.

Read more from Brilliant Ads Newsletter

Brilliant Ads This Week Nike, KFC, Opal & more. Hey, Ad Professor here. Another week, another set of brilliant ads. Let’s get into it. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Nike Here's an ad I made for Nike... Great Ad: KFC 🧪 Principle: Show the Fail, Sell the Fix Step 1: Amplify the...

Brilliant Ads This Week Loctite, Apple, H&M, & more. Hey, Ad Professor here. Let’s stop scrolling past bad ads and study the ones that got it right, shall we? This week’s mix: Loctite, Apple, H&M and more Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: JBL Here's an ad we made for JBL. Great Ad:...

Brilliant Ads This Week Strava, Heinz, Walmart, & more. Hey, Ad Professor here. New week. New ads. Same obsession with what makes them brilliant. Let's get into it: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Strava Here's an ad we made for Strava. Great Ad: Heinz Shanghai 🧪 Principle:...