Best Ads This Week: KitKat, Kellogg's, Cadbury
Best Ads This WeekKitKat, Kellogg's, Cadbury, and more. Hey, Are you addicted to ads? Can't stop thinking about great copywriting? I've got you. Here are this week's picks:
Ad Professor Original: KitKat
Here's an ad I made for KitKat... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here.
Great ad: Kellogg's
🧪 Principle: The Lollapalooza Effect Charlie Munger has an idea called Lollapalooza. It's when you stack multiple persuasion techniques together. Kellog's new campaign uses nostalgia, wordplay and it speaks the audience's language.
Great ad: Lucky Saint
🧪 Principle: The Classic Reframe Reframe classic ad copy to suit your product. Drink religiously > Drink responsibly
Social media ad: Back Market
🧪 Principle: Seize The Memes Of Production
Social media ad: Well Nature
🧪 Principle: Make Ads That Don't Look Like Ads Run ads that look like organic AMA stories.
Great Tiktok Ad: Burberry
🧪 Principle: The Purple Cow While fashion brands are making ads featuring young models. Burberry leaned into making authentic content with real people. This ad got 1.3M views in just 3 days. Watch the full video here. "Leverage seasonal urgency, but don’t overuse it—scarcity only works when it’s real." - Tim Ferris If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, Subscribe here. |
Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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