Best Ads This Week: KitKat, Kellogg's, Cadbury


Best Ads This Week

KitKat, Kellogg's, Cadbury, and more.


Hey,

Are you addicted to ads?

Can't stop thinking about great copywriting?

I've got you.

Here are this week's picks:

Ad Professor Original: KitKat

Here's an ad I made for KitKat...

We’ve helped multiple billion-dollar companies get their best-performing ads.

If you're spending $50K+ on advertising per month and need help...

Apply here.

Great ad: Kellogg's

🧪 Principle: The Lollapalooza Effect

Charlie Munger has an idea called Lollapalooza.

It's when you stack multiple persuasion techniques together.

Kellog's new campaign uses nostalgia, wordplay and it speaks the audience's language.

Great ad: Lucky Saint

🧪 Principle: The Classic Reframe

Reframe classic ad copy to suit your product.

Drink religiously > Drink responsibly

Social media ad: Back Market

🧪 Principle: Seize The Memes Of Production

Social media ad: Well Nature

🧪 Principle: Make Ads That Don't Look Like Ads

Run ads that look like organic AMA stories.

Great Tiktok Ad: Burberry

🧪 Principle: The Purple Cow

While fashion brands are making ads featuring young models.

Burberry leaned into making authentic content with real people.

This ad got 1.3M views in just 3 days.

Watch the full video here.


"Leverage seasonal urgency, but don’t overuse it—scarcity only works when it’s real." - Tim Ferris


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The Ad Professor

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The Best Ads Breakdown

The best ads I've collected and the principles that made them scale.

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