Best Ads This Week: New York Times, Guinness, Nixit


Best Ads This Week

New York Times, Guinness, Nixit, and more.


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Hello,

Are you ready for another week of the best ads of all time?

No? Then throw away your device now.

Yes? Smart. Just scroll down.

Let's go:

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Great ad: The New York Times

πŸ§ͺ Principle: The Crazy Hook

Adolf Hitler was a writer, scientist, war hero, art critic, vegetarian, billionaire, time MOTY 1938, orator and son.

"Half-truths are lies too"

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Great ad: The Times Of India

πŸ§ͺ Principle: The Shocking Metaphor

Show them something they can't ignore. This metaphor for what a plastic bottle does to ocean life is powerful.

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Ad Professor Original: Guinness

Here's an ad I made...

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Social media ad: Nixit

πŸ§ͺ Principle: Use The Data

It's hard to argue with facts.

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Social media ad: Hims

πŸ§ͺ Principle: Sell The Dream Outcome

Don't sell the features (Erections)

Sell the dream outcome: Your best sex and her best sex.

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Great TikTok ad: Lunchly

πŸ§ͺ Principle: The Absurd Idea

Do something so ridiculous, it's hard to ignore.

Stop the scroll.

Watch the full video here.


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"It’s not creative unless it sells." – David Ogilvy

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The Ad Professor

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The Best Ads Breakdown

The best ads I've collected and the principles that made them scale.

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