Best Ads This Week: Specsavers, Netflix, Duolingo
Best Ads This WeekSpecsavers, Netflix, Duolingo, and more. ​ Hey, It seems like love is in the air. Love for great advertising. Here's the best of this week: ​
Ad Professor Original: Specsavers
Here's an ad I made for Specsavers for Valentine's Day... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here. ​ ​
Great ad: Relate
🧪 Principle: The Double Meaning The naughty meaning stops the scroll. Then you read the small print. ​ ​
Great ad: Netflix
🧪 Principle: Break the 4th Wall Netflix running out of billboard space showcasing how many shows will be out in 2025. Very clever.
​ ​
Social media ad: Duolingo
🧪 Principle: Creative Announcement > Boring Announcement This announcement from Duolingo received over 1M likes in less than 24 hours and a ton of comments from other brands trying to get in on the viral moment.
​ ​
Social media ad: Back Market
🧪 Principle: Seize The Memes Of Production ​ ​
Great Tiktok Ad: Oatly
🧪 Principle: Speak Your Audience's Language If you want to go after Gen-Zs, use Gen-Z language. Watch the full video here. "The seasons give you a ready-made narrative. The trick is to make it feel personal to your audience, not generic."
– Rory Sutherland
​ ​ If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 ​ The Ad Professor ​ PS. Want more content? Follow me on X: @The_AdProfessor ​ & if you've been forwarded this email, Subscribe here. |
The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
Brilliant Ads This Week Uber Eats, Dreamies, O2 Mobile, & more. Hey, Ad Professor here. WARNING: Great ads ahead. If you're allergic to great advertising, scroll no further. Consider yourself warned. Ad Professor Original: Uber Eats We’ve helped multiple billion-dollar companies create their best-performing ads. If you're spending $50K+ per month on advertising and need help... Apply here. Here's an ad I made for Uber Eats.. Great ad: Dreamies 🧪 Principle: Break The 4th Wall This cat snack...
Brilliant Ads This Week Chanel, IKEA, Lipton, & more. Hey, Ad Professor here. Back with the best creative, social media and TikTok ads. Sit back, relax and enjoy: Ad Professor Original: Slack We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here. Here's an ad I made for Slack.. Great ad: Chanel 🧪 Principle: Nostalgia Is A Helluva Drug One of the best Mother's Day ads of all time. Great ad:...
Brilliant Ads This Week Crocs, Oatly, Hims, & more. Hey, Ad Professor here. As always, I've got the best ads for you. And this week, another special interview with the Head of Marketing at Puma Middle East, Ricardo Amaral. Strap in: Ad Professor Original: Crocs Here's an ad I made for Crocs.. We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here. Great ad: Oatly 🧪 Principle: The Social Proof...