Brilliant Ads: Uber Eats, Dreamies & more
Brilliant Ads This WeekUber Eats, Dreamies, O2 Mobile, & more. Hey, Ad Professor here. WARNING: Great ads ahead. If you're allergic to great advertising, scroll no further. Consider yourself warned.
Ad Professor Original: Uber Eats
We’ve helped multiple billion-dollar companies create their best-performing ads. If you're spending $50K+ per month on advertising and need help... Apply here. Here's an ad I made for Uber Eats..
Great ad: Dreamies
🧪 Principle: Break The 4th Wall This cat snack brand shows how irresistible their treats are–with gangs of fake cats.
Great ad: O2 Mobile
🧪 Principle: Slot Yourself Into Every Situation O2 cleverly integrates their logo into every possible situation. Brilliant.
Social media ad: McDonald's
🧪 Principle: Hijack The Viral Moment A well-timed response to a viral moment goes a long way. Here's McDonald's responding to the trending Ashton Hall buzz racking up 7M view on X
Social media ad: CitizenM Hotels
🧪 Principle: Turn Sh*t Into Sugar Use your negative reviews to work for you, not against you.
Great TikTok Ad: Singapore Police Force
🧪 Principle: Speak Your Audience's Language Singapore's Police Force wanted to reach a younger audience, so what did they do? They adopted a Gen Z tone of voice. This Kendrick Lamar/ Drake reference alone got them over 600K likes, a ton of engagement and thousands of new followers. Watch the full video here. ""Good advertising is a dialog with people... not a monologue."
– Mary Wells Lawrence
If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
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