Brilliant Ads: Uber Eats, Dreamies & more

Published 5 days ago • 1 min read

Brilliant Ads This Week

Uber Eats, Dreamies, O2 Mobile, & more.

Hey,

Ad Professor here.

WARNING: Great ads ahead.

If you're allergic to great advertising, scroll no further.

Consider yourself warned.

Ad Professor Original: Uber Eats

We’ve helped multiple billion-dollar companies create their best-performing ads.

If you're spending $50K+ per month on advertising and need help...

Apply here.

Here's an ad I made for Uber Eats..

Great ad: Dreamies

🧪 Principle: Break The 4th Wall

This cat snack brand shows how irresistible their treats are–with gangs of fake cats.

Great ad: O2 Mobile

🧪 Principle: Slot Yourself Into Every Situation

O2 cleverly integrates their logo into every possible situation.

Brilliant.

Social media ad: McDonald's

🧪 Principle: Hijack The Viral Moment

A well-timed response to a viral moment goes a long way.

Here's McDonald's responding to the trending Ashton Hall buzz racking up 7M view on X

Social media ad: CitizenM Hotels

🧪 Principle: Turn Sh*t Into Sugar

Use your negative reviews to work for you, not against you.

Great TikTok Ad: Singapore Police Force

🧪 Principle: Speak Your Audience's Language

Singapore's Police Force wanted to reach a younger audience, so what did they do? They adopted a Gen Z tone of voice.

This Kendrick Lamar/ Drake reference alone got them over 600K likes, a ton of engagement and thousands of new followers.

Watch the full video here.

""Good advertising is a dialog with people... not a monologue."

– Mary Wells Lawrence

If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪

The Ad Professor

PS. Want more content? Follow me on X: @The_AdProfessor

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