Brilliant Ads: Chanel, IKEA, Lipton


Brilliant Ads This Week

Chanel, IKEA, Lipton, & more.


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Hey,

Ad Professor here.

Back with the best creative, social media and TikTok ads.

Sit back, relax and enjoy:

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Ad Professor Original: Slack

We’ve helped multiple billion-dollar companies get their best-performing ads.

If you're spending $50K+ on advertising per month and need help...

Apply here.

Here's an ad I made for Slack..

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Great ad: Chanel

🧪 Principle: Nostalgia Is A Helluva Drug

One of the best Mother's Day ads of all time.

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Great ad: IKEA

🧪 Principle: Pop Culture Hijacking

This Severance-inspired IKEA set drops just in time for the show's release.

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Social media ad: Jiang Nan Hot Pot

🧪 Principle: (Fake) Social Proof

If you can't afford official endorsements, think outside the box.

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Social media ad: Lipton

🧪 Principle: Be The First

Planning an April Fool's ad? Post it in March and get ahead of everyone else.

There have been a ton of copycats since this ad dropped.

Genius.

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Great TikTok Ad: Cold Culture

🧪 Principle: Stop The Scroll

Step 1: Stop the scroll

Step 2: Showcase your product

The more creative the hook the better.

Watch the full video here.


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"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
– David Ogilvy

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The Ad Professor

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The Best Ads Breakdown

The best ads I've collected and the principles that made them scale.

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