Brilliant Ads: Chanel, IKEA, Lipton


Brilliant Ads This Week

Chanel, IKEA, Lipton, & more.


Hey,

Ad Professor here.

Back with the best creative, social media and TikTok ads.

Sit back, relax and enjoy:

Ad Professor Original: Slack

We’ve helped multiple billion-dollar companies get their best-performing ads.

If you're spending $50K+ on advertising per month and need help...

Apply here.

Here's an ad I made for Slack..

Great ad: Chanel

🧪 Principle: Nostalgia Is A Helluva Drug

One of the best Mother's Day ads of all time.

Great ad: IKEA

🧪 Principle: Pop Culture Hijacking

This Severance-inspired IKEA set drops just in time for the show's release.

Social media ad: Jiang Nan Hot Pot

🧪 Principle: (Fake) Social Proof

If you can't afford official endorsements, think outside the box.

Social media ad: Lipton

🧪 Principle: Be The First

Planning an April Fool's ad? Post it in March and get ahead of everyone else.

There have been a ton of copycats since this ad dropped.

Genius.

Great TikTok Ad: Cold Culture

🧪 Principle: Stop The Scroll

Step 1: Stop the scroll

Step 2: Showcase your product

The more creative the hook the better.

Watch the full video here.


"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
– David Ogilvy


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The Ad Professor

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The Best Ads Breakdown

The best ads I've collected and the principles that made them scale.

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