Best Ads This Week: The Best of 2024
Best Ads of 2024Lego, Specsavers, Burger King, & more. Hey ad connoisseur, What a year it's been—some of my favourite advertising in a 100 years. Let's recap:
Ad Professor Original: Lego
This was your favourite ad I made: Lego... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here.
Great ad: Specsavers
🧪 Principle: Location Hack Specsavers putting a "Welcome to Melbourne" ad in Sydney airport. Clever way of using the location to advertise their product.
Great ad: Burger King
🧪 Principle: Alchemy Even a 70 year anniversary can be turned into a marketing opportunity...
Social media ad: IKEA
🧪 Principle: Punch Upwards If you're a commodity product, don't be afraid of punching up at luxury goods.
Social media ad: LEGO
🧪 Principle: The Tweet Comment Step 1: Tweet something unintelligible so your audience runs to the comments Step 1: Reveal the hilarious cause
Great TikTok ad: Feier Restaurant
🧪 Principle: Your Product > Survival Position your product as the most important thing, over your phone, marriage and life itself. Watch the full video here. "You are advertising to a moving parade, not a standing army."
- David Ogilvy
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Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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