Best Ads This Week: The Best of 2024
Best Ads of 2024Lego, Specsavers, Burger King, & more. Hey ad connoisseur, What a year it's been—some of my favourite advertising in a 100 years. Let's recap:
Ad Professor Original: Lego
This was your favourite ad I made: Lego... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here.
Great ad: Specsavers
🧪 Principle: Location Hack Specsavers putting a "Welcome to Melbourne" ad in Sydney airport. Clever way of using the location to advertise their product.
Great ad: Burger King
🧪 Principle: Alchemy Even a 70 year anniversary can be turned into a marketing opportunity...
Social media ad: IKEA
🧪 Principle: Punch Upwards If you're a commodity product, don't be afraid of punching up at luxury goods.
Social media ad: LEGO
🧪 Principle: The Tweet Comment Step 1: Tweet something unintelligible so your audience runs to the comments Step 1: Reveal the hilarious cause
Great TikTok ad: Feier Restaurant
🧪 Principle: Your Product > Survival Position your product as the most important thing, over your phone, marriage and life itself. Watch the full video here. "You are advertising to a moving parade, not a standing army."
- David Ogilvy
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The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
Best Ads This Week KitKat, Kellogg's, Cadbury, and more. Hey, Are you addicted to ads? Can't stop thinking about great copywriting? I've got you. Here are this week's picks: Ad Professor Original: KitKat Here's an ad I made for KitKat... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here. Great ad: Kellogg's 🧪 Principle: The Lollapalooza Effect Charlie Munger has an idea called...
Best Ads This Week Uber, Better Help, Australian Lamb, and more. So many great ads. And it's only January. It looks like we're in for a great year. Strap in. Ad Professor Original: Apple AirPods Max Here's an ad I made for Apple AirPods Max... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here. Great ad: Uber 🧪 Principle: The 10x Visualisation Uber using playful visualisations of people's...
Best Ads This Week YouTube, Asics, Carlsberg, and more. Feeling blue? Say no more. Ad Professor reporting for duty With the best ads from the week: Ad Professor Original: Youtube Premium Here's an ad I made for Youtube Premium... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here. Great ad: Asics 🧪 Principle: The Visual Remedy A fun way to showcase your product as the solution. Great ad:...