Best Ads This Week: The Best of 2024
Best Ads of 2024Lego, Specsavers, Burger King, & more. Hey ad connoisseur, What a year it's been—some of my favourite advertising in a 100 years. Let's recap:
Ad Professor Original: Lego
This was your favourite ad I made: Lego... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here.
Great ad: Specsavers
🧪 Principle: Location Hack Specsavers putting a "Welcome to Melbourne" ad in Sydney airport. Clever way of using the location to advertise their product.
Great ad: Burger King
🧪 Principle: Alchemy Even a 70 year anniversary can be turned into a marketing opportunity...
Social media ad: IKEA
🧪 Principle: Punch Upwards If you're a commodity product, don't be afraid of punching up at luxury goods.
Social media ad: LEGO
🧪 Principle: The Tweet Comment Step 1: Tweet something unintelligible so your audience runs to the comments Step 1: Reveal the hilarious cause
Great TikTok ad: Feier Restaurant
🧪 Principle: Your Product > Survival Position your product as the most important thing, over your phone, marriage and life itself. Watch the full video here. "You are advertising to a moving parade, not a standing army."
- David Ogilvy
If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, Subscribe here. |
Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
Brilliant Ads This Week Snickers, The Ordinary, British Airways, & more. Hey, Ad Professor here. Think of this as your favourite group chat, but every message is an ad worth stealing. Let’s get into it. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Sickers Here's a Halloween ad I made for...
Brilliant Ads This Week JBL, BIC, Superbock & more. Hey, Ad Professor here. Some ads shout. Some ads whisper. These ones sell. Let’s unpack why they work. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: JBL Here's an ad I made for JBL. Great Ad: BIC 🧪 Principle: The Time Machine Metaphor Use...
Brilliant Ads This Week Ray-Ban, Meta, Burger King & more. Hey, Ad Professor here. Another week, another round of ads that slap. The kind that convert and get shared. Let’s break down what made them work. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Ray-Ban x Meta Here's an ad I made for...