Best Ads This Week: The Best of 2024


Best Ads of 2024

Lego, Specsavers, Burger King, & more.


Hey ad connoisseur,

What a year it's been—some of my favourite advertising in a 100 years.

Let's recap:

Ad Professor Original: Lego

This was your favourite ad I made: Lego...

We’ve helped multiple billion-dollar companies get their best-performing ads.

If you're spending $50K+ on advertising per month and need help...

Apply here.

Great ad: Specsavers

🧪 Principle: Location Hack

Specsavers putting a "Welcome to Melbourne" ad in Sydney airport.

Clever way of using the location to advertise their product.

Great ad: Burger King

🧪 Principle: Alchemy

Even a 70 year anniversary can be turned into a marketing opportunity...

Social media ad: IKEA

🧪 Principle: Punch Upwards

If you're a commodity product, don't be afraid of punching up at luxury goods.

Social media ad: LEGO

🧪 Principle: The Tweet Comment

Step 1: Tweet something unintelligible so your audience runs to the comments

Step 1: Reveal the hilarious cause

Great TikTok ad: Feier Restaurant

🧪 Principle: Your Product > Survival

Position your product as the most important thing, over your phone, marriage and life itself.

Watch the full video here.


"You are advertising to a moving parade, not a standing army."
- David Ogilvy


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The Ad Professor

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