Best Ads This Week: The Best of 2024
Best Ads of 2024Lego, Specsavers, Burger King, & more. Hey ad connoisseur, What a year it's been—some of my favourite advertising in a 100 years. Let's recap:
Ad Professor Original: Lego
This was your favourite ad I made: Lego... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here.
Great ad: Specsavers
🧪 Principle: Location Hack Specsavers putting a "Welcome to Melbourne" ad in Sydney airport. Clever way of using the location to advertise their product.
Great ad: Burger King
🧪 Principle: Alchemy Even a 70 year anniversary can be turned into a marketing opportunity...
Social media ad: IKEA
🧪 Principle: Punch Upwards If you're a commodity product, don't be afraid of punching up at luxury goods.
Social media ad: LEGO
🧪 Principle: The Tweet Comment Step 1: Tweet something unintelligible so your audience runs to the comments Step 1: Reveal the hilarious cause
Great TikTok ad: Feier Restaurant
🧪 Principle: Your Product > Survival Position your product as the most important thing, over your phone, marriage and life itself. Watch the full video here. "You are advertising to a moving parade, not a standing army."
- David Ogilvy
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Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
Brilliant Ads FinTech The Zebra, Found, & ING, & more. Hey, Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners. Each week: the best fintech ads running right now, and exactly what to steal from them. THIS WEEK IN FINTECH ADS Finance brands run 50 ads. Ecommerce runs 443. Nest Commerce surveyed 50 senior UK finance marketers, all spending over £500k a year on paid social. Two thirds have 50 or fewer ads live at any time. The average...
Brilliant Ads This Week Mastercard, Chupa Chups, Heinz & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Mastercard, Chupa Chups, Heinz & more. Ad Professor Original: Mastercard Here's an ad we made for Mastercard. Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help......
Brilliant Ads This Week Old Spice, Carlsberg, Polaroid & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Old Spice, Carlsberg, Polaroid & more. Ad Professor Original: Old Spice Here's an ad we made for Old Spice Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help......