Best Ads This Week: TikTok, Sharpie, Pepsi
Best Ads This WeekTikTok, Sharpie, Pepsi, and more. ​ My only 2025 resolution is to bring you more great ads. "New year, More ads." Strap yourself in: ​
Ad Professor Original: TikTok
Here's an ad I made for TikTok... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here. ​ ​
Great ad: Sharpie
🧪 Principle: Show, Don't Tell Don't tell your audience how long your product lasts, show them. The more ridiculous the example the better.
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Great ad: Pepsi
🧪 Principle: Life or Death True story: Pepsi is designed so your taste pallet never gets sick of it. Pepsi addiction is real. ​ ​
Social media ad: Lumin
🧪 Principle: Seize the Memes of Production Small Budget? Out of ideas? Refresh the meme format by recreating it in real life. ​ ​
Social media ad: Bella Bronze Tan
🧪 Principle: User Interface Hijacking Use a shopping cart format. Take your customer straight to the final.
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Great TikTok ad: iPhone 16
🧪 Principle: Sticky Songs/Ideas Create a song that sticks in their head. Your advert lives rent-free in their head paying dividends for weeks later Watch the full video here. "When you're selling fire extinguishers, open with the fire." - David Ogilvy ​ ​ If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 ​ The Ad Professor ​ PS. Want more content? Follow me on X: @The_AdProfessor ​ & if you've been forwarded this email, Subscribe here. |
The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
Best Ads This Week KitKat, Kellogg's, Cadbury, and more. Hey, Are you addicted to ads? Can't stop thinking about great copywriting? I've got you. Here are this week's picks: Ad Professor Original: KitKat Here's an ad I made for KitKat... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here. Great ad: Kellogg's 🧪 Principle: The Lollapalooza Effect Charlie Munger has an idea called...
Best Ads This Week Uber, Better Help, Australian Lamb, and more. So many great ads. And it's only January. It looks like we're in for a great year. Strap in. Ad Professor Original: Apple AirPods Max Here's an ad I made for Apple AirPods Max... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here. Great ad: Uber 🧪 Principle: The 10x Visualisation Uber using playful visualisations of people's...
Best Ads This Week YouTube, Asics, Carlsberg, and more. Feeling blue? Say no more. Ad Professor reporting for duty With the best ads from the week: Ad Professor Original: Youtube Premium Here's an ad I made for Youtube Premium... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here. Great ad: Asics 🧪 Principle: The Visual Remedy A fun way to showcase your product as the solution. Great ad:...