Best Ads This Week: TikTok, Sharpie, Pepsi


Best Ads This Week

TikTok, Sharpie, Pepsi, and more.


My only 2025 resolution is to bring you more great ads.

"New year, More ads."

Strap yourself in:

Ad Professor Original: TikTok

Here's an ad I made for TikTok...

We’ve helped multiple billion-dollar companies get their best-performing ads.

If you're spending $50K+ on advertising per month and need help...

Apply here.

Great ad: Sharpie

🧪 Principle: Show, Don't Tell

Don't tell your audience how long your product lasts, show them.

The more ridiculous the example the better.

Great ad: Pepsi

🧪 Principle: Life or Death

True story: Pepsi is designed so your taste pallet never gets sick of it.

Pepsi addiction is real.

Social media ad: Lumin

🧪 Principle: Seize the Memes of Production

Small Budget? Out of ideas? Refresh the meme format by recreating it in real life.

Social media ad: Bella Bronze Tan

🧪 Principle: User Interface Hijacking

Use a shopping cart format. Take your customer straight to the final.

Great TikTok ad: iPhone 16

🧪 Principle: Sticky Songs/Ideas

Create a song that sticks in their head.

Your advert lives rent-free in their head paying dividends for weeks later

Watch the full video here.


"When you're selling fire extinguishers, open with the fire." - David Ogilvy


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The Ad Professor

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Brilliant Ads Newsletter

The most creative ads on the internet - Meta, TikTok, Instagram and Print.

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