Best Ads This Week: TikTok, Sharpie, Pepsi
Best Ads This WeekTikTok, Sharpie, Pepsi, and more. My only 2025 resolution is to bring you more great ads. "New year, More ads." Strap yourself in:
Ad Professor Original: TikTok
Here's an ad I made for TikTok... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here.
Great ad: Sharpie
🧪 Principle: Show, Don't Tell Don't tell your audience how long your product lasts, show them. The more ridiculous the example the better.
Great ad: Pepsi
🧪 Principle: Life or Death True story: Pepsi is designed so your taste pallet never gets sick of it. Pepsi addiction is real.
Social media ad: Lumin
🧪 Principle: Seize the Memes of Production Small Budget? Out of ideas? Refresh the meme format by recreating it in real life.
Social media ad: Bella Bronze Tan
🧪 Principle: User Interface Hijacking Use a shopping cart format. Take your customer straight to the final.
Great TikTok ad: iPhone 16
🧪 Principle: Sticky Songs/Ideas Create a song that sticks in their head. Your advert lives rent-free in their head paying dividends for weeks later Watch the full video here. "When you're selling fire extinguishers, open with the fire." - David Ogilvy If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, Subscribe here. |
Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
Brilliant Ads This Week Porsche, McDonalds, Oatly & more. Hey — are you ready for the best ads this week? Just a reminder: If you want a full report on how you’re doing across every advertising channel vs. your competitors, it closes in 24 hours. Just reply with your company website to this email This week's mix: Porsche, McDonalds, Oatly & more. Ad Professor Original: Porsche Here's an ad we made for Porsche Great Ad: Oatly 🧪 Principle: Legal constraint hook They used a boring restriction as...
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Brilliant Ads This Week Mastercard, IKEA, The Economist & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Mastercard, IKEA, The Economist & more. Ad Professor Original: Mastercard Here's an ad we made for Mastercard Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert...