Best Ads This WeekUber, Better Help, Australian Lamb, and more. So many great ads. And it's only January. It looks like we're in for a great year. Strap in.
Ad Professor Original: Apple AirPods Max
Here's an ad I made for Apple AirPods Max... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here.
Great ad: Uber
🧪 Principle: The 10x Visualisation Uber using playful visualisations of people's journeys in their latest campaign in Gatwick Airport.
Great ad: The Devil Wears Prada Musical
🧪 Principle: Break the 4th wall Clever way to hack the surroundings of your ad.
Social media ad: Better Help
🧪 Principle: Speak Your Audience's Language
Social media ad: Mind Journal
🧪 Principle: Call Out Your Competition Great spin on the classic Us vs. Them format. Sometimes you have to add some brutal honesty.
Great TikTok ad: Australian Lamb
🧪 Principle: Position Your Product As The Ultimate Solution Australian Lamb took a viral problem "hate comments online" And positioned their steaks as the thing that unifies the world. The more exaggerated the claim, the better. This ad is hilarious. Watch the full video here. "The human mind does not run on logic any more than a horse runs on petrol."
- Rory Sutherland
If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, Subscribe here. |
The best ads I've collected and the principles that made them scale.
Brilliant Ads This Week Durex, Nike, Polaroid & more. Hey, Ad Professor here. No gimmicks this week, just ads that land hard. Clever principles, sharp execution, and a few that genuinely surprised me. Let’s get into it. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Durex Here's an ad I made for...
Brilliant Ads This Week TikTok, Domino's, Aldi & more. Hey, Ad Professor here. Been quiet? Only because the ad world’s been loud. I’ve sifted through the noise and pulled the best of the best. Here’s your weekly dose of creative that actually hits... Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor...
Brilliant Ads This Week Corona, Economist, Canva & more. Hey, Ad Professor here. Missed me since we last spoke? Don't worry, I was just busy gathering the best ads in the world. Here comes your weekly dose: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Corona Here's an ad I made for Corona......