Best Ads This Week: Uber, Better Help, Australian Lamb
Best Ads This WeekUber, Better Help, Australian Lamb, and more. ​ So many great ads. And it's only January. It looks like we're in for a great year. Strap in. ​
Ad Professor Original: Apple AirPods Max
Here's an ad I made for Apple AirPods Max... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here. ​ ​
Great ad: Uber
🧪 Principle: The 10x Visualisation Uber using playful visualisations of people's journeys in their latest campaign in Gatwick Airport. ​ ​
Great ad: The Devil Wears Prada Musical
🧪 Principle: Break the 4th wall Clever way to hack the surroundings of your ad.
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Social media ad: Better Help
🧪 Principle: Speak Your Audience's Language
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Social media ad: Mind Journal
🧪 Principle: Call Out Your Competition Great spin on the classic Us vs. Them format. Sometimes you have to add some brutal honesty.
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Great TikTok ad: Australian Lamb
🧪 Principle: Position Your Product As The Ultimate Solution Australian Lamb took a viral problem "hate comments online" And positioned their steaks as the thing that unifies the world. The more exaggerated the claim, the better. This ad is hilarious. Watch the full video here. "The human mind does not run on logic any more than a horse runs on petrol."
- Rory Sutherland
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The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
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