Best Ads This Week: Uber, Better Help, Australian Lamb
Best Ads This WeekUber, Better Help, Australian Lamb, and more. So many great ads. And it's only January. It looks like we're in for a great year. Strap in.
Ad Professor Original: Apple AirPods Max
Here's an ad I made for Apple AirPods Max... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here.
Great ad: Uber
🧪 Principle: The 10x Visualisation Uber using playful visualisations of people's journeys in their latest campaign in Gatwick Airport.
Great ad: The Devil Wears Prada Musical
🧪 Principle: Break the 4th wall Clever way to hack the surroundings of your ad.
Social media ad: Better Help
🧪 Principle: Speak Your Audience's Language
Social media ad: Mind Journal
🧪 Principle: Call Out Your Competition Great spin on the classic Us vs. Them format. Sometimes you have to add some brutal honesty.
Great TikTok ad: Australian Lamb
🧪 Principle: Position Your Product As The Ultimate Solution Australian Lamb took a viral problem "hate comments online" And positioned their steaks as the thing that unifies the world. The more exaggerated the claim, the better. This ad is hilarious. Watch the full video here. "The human mind does not run on logic any more than a horse runs on petrol."
- Rory Sutherland
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Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
Brilliant Ads This Week Porsche, McDonalds, Oatly & more. Hey — are you ready for the best ads this week? Just a reminder: If you want a full report on how you’re doing across every advertising channel vs. your competitors, it closes in 24 hours. Just reply with your company website to this email This week's mix: Porsche, McDonalds, Oatly & more. Ad Professor Original: Porsche Here's an ad we made for Porsche Great Ad: Oatly 🧪 Principle: Legal constraint hook They used a boring restriction as...
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Brilliant Ads This Week Mastercard, IKEA, The Economist & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Mastercard, IKEA, The Economist & more. Ad Professor Original: Mastercard Here's an ad we made for Mastercard Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert...