Best Ads This Week: Uber Eats, Bic, Greenpeace
Best Ads This WeekUber Eats, Bic, Greenpeace, and more. ​ Hey, Ad Professor here. I have vowed never to let you go without great ads. So here we go, with this week's best! ​
Ad Professor Original: Uber Eats
Here's an ad I made for Uber Eats.. We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here. ​
Great ad: BIC
🧪 Principle: Contrast Effect If you want to make cold water feel like hot water -- put your hand in ice cold water before putting it into the cold water. If you want to sell a coloured pen -- limit them to a basic black pen first.
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Great ad: Greenpeace
🧪 Principle: Stop The Scroll Stop the scroll with a 10x visual. ​ ​
Social media ad: NordVPN
🧪 Principle: The Venn Diagram Ad One of my favourite formats. ​ ​
Social media ad: Paula's Choice
🧪 Principle: Hijack Trending Formats Replace the classic Us vs. Them format with a trending meme. Paula's Choice using the viral In/Out trend. ​ ​
Great Tiktok Ad: Baia Food
🧪 Principle: Price Reframe Use your higher price as the selling point for your quality. "We could make it cheaper, but then it wouldn't be good" It's also a subtle dunk on cheaper alternatives. Watch the full video here. ​ "You cannot bore people into buying your product; you can only interest them in buying it."
– David Ogilvy
​ ​ If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 ​ The Ad Professor ​ PS. Want more content? Follow me on X: @The_AdProfessor ​ & if you've been forwarded this email, Subscribe here. |
The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
Brilliant Ads This Week Uber Eats, Dreamies, O2 Mobile, & more. Hey, Ad Professor here. WARNING: Great ads ahead. If you're allergic to great advertising, scroll no further. Consider yourself warned. Ad Professor Original: Uber Eats We’ve helped multiple billion-dollar companies create their best-performing ads. If you're spending $50K+ per month on advertising and need help... Apply here. Here's an ad I made for Uber Eats.. Great ad: Dreamies 🧪 Principle: Break The 4th Wall This cat snack...
Brilliant Ads This Week Chanel, IKEA, Lipton, & more. Hey, Ad Professor here. Back with the best creative, social media and TikTok ads. Sit back, relax and enjoy: Ad Professor Original: Slack We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here. Here's an ad I made for Slack.. Great ad: Chanel 🧪 Principle: Nostalgia Is A Helluva Drug One of the best Mother's Day ads of all time. Great ad:...
Brilliant Ads This Week Crocs, Oatly, Hims, & more. Hey, Ad Professor here. As always, I've got the best ads for you. And this week, another special interview with the Head of Marketing at Puma Middle East, Ricardo Amaral. Strap in: Ad Professor Original: Crocs Here's an ad I made for Crocs.. We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here. Great ad: Oatly 🧪 Principle: The Social Proof...