Brilliant Ads: Amazon Kindle, Locitte, IKEA & more.
Brilliant Ads This WeekAmazon Kindle, Locitte, IKEA & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Amazon Kindle, Locitte, IKEA & more..
Ad Professor Original: Amazon Kindle
Here's an ad we made for Amazon Kindle
Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Great Ad: Locitte
🧪 Principle: Exaggerated the claim Fixes everything” isn’t explained. It’s shown. That’s what makes it work.
Great Ad: IKEA
🧪 Principle: Paid off the tension Everyone knows the Cornetto struggle… They turned that tiny, universal moment into the whole idea.
Social Media Ad: KitKat
🧪 Principle: Hijack the headline They took a newsworthy KitKat moment and used the exact format to insert their own brand into the conversation. Same setup. Different brand. New punchline. No big production needed. Just speed, relevance, and a joke people instantly get. Full ad here. "Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
— Bill Bernbach, Co-founder of DDB
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Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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