Brilliant Ads: Calm, Daihatsu, Apple
Brilliant Ads This WeekCalm, Daihatsu, Apple, & more. Hey, Ad Professor here. Welcome to your front-row seat to the best ads of the week. This week, Calm, Daihatsu, Apple, & more. Warning: If you can’t handle brilliant, creative and razor-sharp marketing, turn back now. Still here? Good. Let’s dive in...
Ad Professor Original: Calm
Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you’re spending $50K+ per month on ads and want expert help... Apply here. Here's an ad I made for Calm..
Great Ad: Daihatsu
🧪 Principle: The U-Turn Take them down a familiar path: "A mechanic fixing a car" Do a complete 180: "Call an ambulance"
Great Ad: LEGO
🧪 Principle: Inelastic Budgets If you sell to parents, frame your product as an investment in their child.
Social Media Ad: Apple
🧪 Principle: The Minimalist Ad No marketing gimmicks, no fancy graphics. Let the product speak for itself.
Social Media Ad: Heights
🧪 Principle: Viral Trend Hijacking Heights used this viral AI Barbie Box challenge trend at its peak to promote their supplements. Timing is everything.
Great TikTok Ad: VHS Life Saver
🧪 Principle: The Complete 180 Step 1: Start with a ridiculous hook Step 2: Sell your product This video went viral across socials in days, getting shared on multiple pages and racking up over 1.5M likes on TikTok alone. Watch the full video here. "The problem with logic is it kills imagination."
– Rory Sutherland
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The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
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