Brilliant Ads: Easter Edition 🥚
Brilliant Ads this WeekBritish Airways, McDonald's, IKEA & more. ​ Hey, Ad Professor here. Easter Sunday this week! So I've included some seasonal gems. Happy egg hunting. Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $ 50 K+ monthly on ads and want expert help...
Ad Professor Original: British Airways
Here's an ad I made for British Airways for Easter..
Great Ad: McDonald's
🧪 Principle: 2+2=? Set up the equation. Wait for the AHA moment.
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Great Ad: IKEA
🧪 Principle: The Hidden Benefit Main Benefit: Decoration for your home. Hidden Benefit: Hide unwanted details.
Social Media Ad: Nutrafol
🧪 Principle: Make Ads That Don't Look Like Ads Make ads that look like your boss is texting you while you're shopping. ​ ​
Social Media Ad: Lagoon Sleep
🧪 Principle: Interface Hijacking Seeing this screen will trigger the dopamine-chasing part of the brain and stop the scroll. Genius.
Great TikTok Ad: Etong House
🧪 Principle: Seize The Memes Of Production This capsule home company has gone viral on Instagram for stealing unhinged, viral Gen-Z formats. This post alone got 50K likes and helped them reach 200K followers. Watch the full video here. ​ "The best ideas come as jokes. Make your thinking as funny as possible."
– David Ogilvy
​ ​ If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 ​ The Ad Professor ​ PS. Want more content? Follow me on X: @The_AdProfessor ​ & if you've been forwarded this email, subscribe here. |
The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
Brilliant Ads This Week Tide, Oura, Lidl & more. Hey, Ad Professor here. This week? Chaos, craft, and campaigns that hit. Buckle up, it’s a good one. Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Tide Here's an ad I made for Tide... Great Ad: Oura 🧪 Principle: The Double Take Step 1: Use...
Brilliant Ads This Week Liquid Death, Tesco, Sennheiser & more. Hey, Ad Professor here. Minds were open. Budgets were big. Ideas? Even bigger. This week’s ads didn’t play it safe. Let’s get into it. Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Sennheiser Here's an ad I made for...
Brilliant Ads This Week Heineken, Aldi, Loop & more. Hey Ad Professor here. The ad gods were showing off this week. Big swings. Bold moves. Strap in, this one’s loaded... Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Heineken Here's an ad I made for Heineken... Great Ad: IKEA 🧪...