Brilliant Ads: Easter Edition 🥚
Brilliant Ads this WeekBritish Airways, McDonald's, IKEA & more. ​ Hey, Ad Professor here. Easter Sunday this week! So I've included some seasonal gems. Happy egg hunting. Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $ 50 K+ monthly on ads and want expert help...
Ad Professor Original: British Airways
Here's an ad I made for British Airways for Easter..
Great Ad: McDonald's
🧪 Principle: 2+2=? Set up the equation. Wait for the AHA moment.
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Great Ad: IKEA
🧪 Principle: The Hidden Benefit Main Benefit: Decoration for your home. Hidden Benefit: Hide unwanted details.
Social Media Ad: Nutrafol
🧪 Principle: Make Ads That Don't Look Like Ads Make ads that look like your boss is texting you while you're shopping. ​ ​
Social Media Ad: Lagoon Sleep
🧪 Principle: Interface Hijacking Seeing this screen will trigger the dopamine-chasing part of the brain and stop the scroll. Genius.
Great TikTok Ad: Etong House
🧪 Principle: Seize The Memes Of Production This capsule home company has gone viral on Instagram for stealing unhinged, viral Gen-Z formats. This post alone got 50K likes and helped them reach 200K followers. Watch the full video here. ​ "The best ideas come as jokes. Make your thinking as funny as possible."
– David Ogilvy
​ ​ If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 ​ The Ad Professor ​ PS. Want more content? Follow me on X: @The_AdProfessor ​ & if you've been forwarded this email, subscribe here. |
The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
Brilliant Ads This Week Calm, Daihatsu, Apple, & more. Hey, Ad Professor here. Welcome to your front-row seat to the best ads of the week. This week, Calm, Daihatsu, Apple, & more. Warning: If you can’t handle brilliant, creative and razor-sharp marketing, turn back now. Still here? Good. Let’s dive in... Ad Professor Original: Calm Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results....
Brilliant Ads This Week Uber Eats, Dreamies, O2 Mobile, & more. Hey, Ad Professor here. WARNING: Great ads ahead. If you're allergic to great advertising, scroll no further. Consider yourself warned. Ad Professor Original: Uber Eats We’ve helped multiple billion-dollar companies create their best-performing ads. If you're spending $50K+ per month on advertising and need help... Apply here. Here's an ad I made for Uber Eats.. Great ad: Dreamies 🧪 Principle: Break The 4th Wall This cat snack...
Brilliant Ads This Week Chanel, IKEA, Lipton, & more. Hey, Ad Professor here. Back with the best creative, social media and TikTok ads. Sit back, relax and enjoy: Ad Professor Original: Slack We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here. Here's an ad I made for Slack.. Great ad: Chanel 🧪 Principle: Nostalgia Is A Helluva Drug One of the best Mother's Day ads of all time. Great ad:...