Brilliant Ads FinTech: Chime, Robinhood, Copilot Money & more.
Brilliant Ads FinTechChime, Robinhood, Copilot Money & more. Hey, Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners. Each week: the best fintech ads running right now, and exactly what to steal from them.
Fintech Ad of the Week: Chime
🧪 Principle: Show the money A fan of twenties, a black card, three pills: 3.75% APY, 70 point credit boost, 5% cash back. Every objection answered before the headline lands: sign up in minutes, bank fee-free. Do you want us to take a look at your ads? We manage $100M+ a year in fintech ad spend. Want us to look at yours?
Steal This Hook: Robinhood, "Start with as little as $1"
🧪 Principle: Dream big, enter small The creative shows a $52,901 portfolio. The headline under it: start with as little as $1. The gap between those two numbers is the whole pitch.
Steal This Review: Copilot Money
🧪 Principle: Your customers write better hooks than you The entire hook is one real review: "Transparent. 10/10. Causes arguments with wife constantly." Handle kept in. 4.8 from 30k ratings underneath.
Compliance Corner: Experian, "Financial breathing room""
🧪 Principle: Feelings aren't regulated The headline sells a feeling: breathing room. The app screen handles the regulated part: $25 to $250, powered by Brigit, disclaimer in frame. "Creative now drives 86% of fintech ad performance." This week from Multiply Read by people at If you enjoyed this, drop me a reply with what you liked, or just send me a test-tube emoji. 🧪 Brilliant Ads FinTech PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
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The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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