Brilliant Ads: Heinz, Lidl, Plastic Change
Brilliant Ads This WeekHeinz, Lidl, Plastic Change & more. Hey, Ad Professor here. Welcome to the best advertising resource since Ogilvy's handbook. From entertaining to scroll-stopping to impactful to hilarious. You'll find it here. Let's get into it: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Ad Professor Original: Heinz
Here's an ad I made for Heinz...
Great Ad: Lidl Sweden
🧪 Principle: The Logo Edit Sometimes the smallest edits tell the biggest story. Lidl Sweden flips the i in Lidl into a bed to announce nighttime deliveries.
Great Ad: Plastic Change
🧪 Principle: Shock to Unlock Use sex or shock not for clicks, but for cause. This ad hijacks male vanity to reframe a serious issue: fertility damage caused by plastic. Step 1: Starts with a taboo-breaking hook Step 2: Flip a popular phrase into a call for action
Social Media Ad: Vinterior
🧪 Principle: Interface Hijacking: ChatGPT Edition Use a fake AI response to humorously overstate how good your product is. The bigger the exaggeration, the better.
Social Media Ad: Aldi
🧪 Principle: Ride The Wave The best way to stand out is to ride the hype waves. Aldi creating this miniature clothes set for the viral Labubus went viral on Instagram and generated over 60K likes in just 3 days.
Great Video Ad: Roger Roger Delli
🧪 Principle: The 10x Struggling to come up with ideas? Think: What's the most extreme thing I can do? And do it. This video went viral, racking up millions of views, reshares, remakes and how-they-did-it videos. Full ad here. "Good copywriting is like a good salesman: it must speak to one person at a time, in language they understand, about something they care about." – David Ogilvy If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
Brilliant Ads This Week Avis, BetterHelp, Liquid Death, & more. Hey, Ad Professor here. Back in your inbox with the good stuff. No filler. Just the smartest ads on the internet this week. Let’s get into it: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Avis Here's an ad I made for Avis. Great...
Brilliant Ads This Week Absolut, Pedigree, Preply, & more. Hey, Ad Professor here. Back with the only ad roundup worth opening. Fresh ads. Big ideas. No fluff. You know what to do: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Absolut Here's an ad I made for Absolut. Great Ad: McDonald's 🧪...
Brilliant Ads This Week Disney, Lacoste, Corona & more. Hey, Ad Professor here. Grab your popcorn—and a pen. This one is entertainment and education in one. Let's get into it: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Disneyland Here's a special ad I made for Disneyland's 70th...