Brilliant Ads: Lime, Nikon, Heinz
Brilliant Ads This WeekLime, Nikon, Heinz, & more. Hey, Ad Professor here. Inbox feeling a little smarter already? That’s what happens when you open the only ad roundup that actually matters. Let’s go: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Ad Professor Original: Heinz
Here's an ad I made for Heinz on a billboard.
Great Ad: Lime
🧪 Principle: Contextual Hijacking Lime didn't just list tube lines; they replaced every one with their name during a London Underground strike. It’s a cheeky, timely hijack of public frustration.
Great Ad: Nikon
🧪 Principle: Reverse Perspective Storytelling You think the ad is about the subject, until you find out it's about the person behind the camera. Brilliant use of storytelling.
Social Media Ad: Isto
🧪 Principle: The Product Superiority Question Directly challenge the status quo, framing synthetics as inferior by default, without needing to say anything negative explicitly.
Social Media Ad: Béis
🧪 Principle: The Anti-Quote Hook Step 1: Stop the scroll with a sarcastic faux review Step 2: Turn it around with the small print "- No one, ever"
Great Video Ad: Arvaci Coffee
🧪 Principle: Bait-And-Switch Start with high-stakes tension (rage, conflict, danger)... then switch hard to promote your product. This ad from a coffee shop received nearly 200K likes in less than a week. Full ad here. "Your ad should say something so interesting that people will want to share it at dinner."
– David Ogilvy
If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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