Brilliant Ads: Lime, Nikon, Heinz

Published about 2 months ago • 1 min read

Brilliant Ads This Week

Lime, Nikon, Heinz, & more.

Hey,

Ad Professor here.

Inbox feeling a little smarter already?

That’s what happens when you open the only ad roundup that actually matters.

Let’s go:

Want your ads to perform like the best in the business?

We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...

APPLY HERE

Ad Professor Original: Heinz

Here's an ad I made for Heinz on a billboard.

Great Ad: Lime

🧪 Principle: Contextual Hijacking

Lime didn't just list tube lines; they replaced every one with their name during a London Underground strike.

It’s a cheeky, timely hijack of public frustration.

Great Ad: Nikon

🧪 Principle: Reverse Perspective Storytelling

You think the ad is about the subject, until you find out it's about the person behind the camera.

Brilliant use of storytelling.

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Social Media Ad: Isto

🧪 Principle: The Product Superiority Question

Directly challenge the status quo, framing synthetics as inferior by default, without needing to say anything negative explicitly.

Social Media Ad: Béis

🧪 Principle: The Anti-Quote Hook

Step 1: Stop the scroll with a sarcastic faux review

Step 2: Turn it around with the small print "- No one, ever"

Great Video Ad: Arvaci Coffee

🧪 Principle: Bait-And-Switch

Start with high-stakes tension (rage, conflict, danger)... then switch hard to promote your product.

This ad from a coffee shop received nearly 200K likes in less than a week.

Full ad here.

"Your ad should say something so interesting that people will want to share it at dinner."

– David Ogilvy

If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪

The Ad Professor

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