Brilliant Ads: Mastercard, IKEA, The Economist & more.
Brilliant Ads This WeekMastercard, IKEA, The Economist & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Mastercard, IKEA, The Economist & more.
Ad Professor Original: Mastercard
Here's an ad we made for Mastercard
Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Great Ad: IKEA
🧪 Principle: Hidden prices They made cheap items look premium, then revealed the IKEA price as the punchline.
Great Ad: Economist
🧪 Principle: Threat flip Reframe the threat in their favour. Don't fuel fear, offer agency. Offer power back to the reader.
Social Media Ad: Huel
🧪 Principle: Minimal Design = Maximum Clarity One bold number. One surprising line. One rich visual. There’s zero clutter Just contrast and intrigue.
"Don’t bunt. Aim out of the ballpark. Aim for the company of immortals." – David Ogilvy If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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