Brilliant Ads this Week

Pepsi, Stella Artois, Klarna & more.

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Hey,

Ad Professor here.

I have another killer interview segment for you.

This week, I spoke to Diane Nassereldine, Marketing Campaign Director at TikTok UAE, and got her insider info on marketing.

It's a goodie.

Let's go:

Want your social ads to perform like the best in the business?

We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $ 50 K+ monthly on ads and want expert help...

Here's an ad I made for Pepsi...

Place your product at the top of Maslow's Hierarchy of Needs.

Higher than money, love, and in this case, peace and comfort.

Show them the contrast of owning your product vs not:

Without: Neanderthal

With: A winner

Each week, we're sitting down with some of the smartest minds in marketing to ask them 5 big questions.

This week, we sat down with Diane Nassereldine, Marketing Campaign Director at TikTok UAE, to find out her take on the past, present and future of advertising.

Let's get into it:

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How is marketing evolving?

"Marketing is being redefined by AI, hyper-personalisation, and immersive tech. AR, VR, and voice search will shift how we tell stories and how people discover brands. The gap between content and commerce is closing—and trust will be the new currency as privacy standards tighten."

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What makes a campaign unforgettable?

"The most impactful campaigns don’t just follow culture—they shape it. They shift perception, build emotional relevance, and move beyond short-term engagement."

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Favourite campaign of all time?

"Coca-Cola's Christmas campaign. They didn't invent Santa Claus or change his attire to red, but they played a huge role in popularizing the modern image of Santa in a red suit."

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How can brands stand out in the next few years?

"Get personal—without crossing the line. Embrace interactivity through livestreams, AR, and social commerce. Stay human, move fast, and let your values lead."

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What’s the key to a great marketing plan?

"Start with the audience. Know who they are, what drives them, and where they spend time. Then shape your strategy around their journey, not just your objectives."

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Bonus: Who’s innovating in 2025?

"Nike—blending metaverse and AR to create truly immersive brand experiences."

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Final Word:

In a world moving at the speed of tech, the brands that last will be the ones that stay real, stay relevant, and never lose sight of their audience.
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If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪

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The Ad Professor

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PS. Want more content? Follow me on X: @The_AdProfessor

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