Brilliant Ads: Reddit, Nescafe, AG1


Brilliant Ads This Week

Reddit, Nescafe, AG1, and more.


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Hey,

Ad Professor here.

I've searched high and wide, across all time and mediums.

And I bring you the best ads this week.

You will not be disappointed:

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Ad Professor Original: Reddit

Here's an ad I made for Reddit..

We’ve helped multiple billion-dollar companies get their best-performing ads.

If you're spending $50K+ on advertising per month and need help...

Apply here.

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Great ad: Heinz

πŸ§ͺ Principle: The Universal Product

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Great ad: Nescafe

πŸ§ͺ Principle: Iconic Layering

Use something iconic to stand your product on top of.

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Social media ad: Not Basics

πŸ§ͺ Principle: The Sorry Not Sorry Ad

Start with an apology, then turn it into a benefit. Boom.

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Social media ad: AG1

πŸ§ͺ Principle: Us (Features) vs. Us (Benefits)

A unique twist on Us vs Them.

Benefit > Feature.

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Great Tiktok Ad: Oatly

πŸ§ͺ Principle: Interface Hijacking

This Oatly ad looks like a screen recording. Scroll-stopping.

Watch the full video here.

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"You can’t be seen until you learn to see."
– Seth Godin

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If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji πŸ§ͺ
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I read every reply and it helps with my email score.

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The Ad Professor

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PS. Want more content? Follow me on X: @The_AdProfessor

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The Best Ads Breakdown

The best ads I've collected and the principles that made them scale.

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