Brilliant Ads: Snickers, The Ordinary, British Airways
Brilliant Ads This WeekSnickers, The Ordinary, British Airways, & more. Hey, Ad Professor here. Think of this as your favourite group chat, but every message is an ad worth stealing. Let’s get into it. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Ad Professor Original: Sickers
Here's a Halloween ad I made for Snickers.
Great Ad: The Ordinary
🧪 Principle: Expose the Enemy The real target isn't other skincare brands, it’s misleading marketing itself. The Ordinary becomes the voice of authority in a world of misleading promises.
Great Ad: British Airways
🧪 Principle: Emotional Anchoring The moment of looking out the window mid-flight is emotionally loaded. BA makes sure they own it.
Social Media Ad: Boecker
🧪 Principle: Hijack the Headline This ad piggybacks on a real-world news story: the Louvre heist, where thieves allegedly used a Böcker truck to steal millions in jewels. Instead of distancing themselves, Böcker leans into the event, turning it into a bold product demo. "When things need to move fast."
Social Media Ad: Jumpspeak
🧪 Principle: Sensory Anchoring The ad wins because it’s playful, punchy, and pattern-breaking. You read it twice, and it sticks.
Great Video Ad: Brita
🧪 Principle: Social Proof via Meme Culture Looking to target Gen Z and millennials? Tap into meme culture to convey your message. This ad pulled nearly 300K likes on Instagram in a week. Watch the full video here. "When I write an advertisement, I don't want you to find it 'creative.' I want you to find it so interesting that you buy the product."
– David Ogilvy
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Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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