Brilliant Ads: Spotify, Huel, Mous
Brilliant Ads This WeekSpotify, Huel, Mous, & more. Hey, Ad Professor here. Think of this as your favourite group chat, but it’s just me sending the best ads of the week. Enjoy the scroll. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Ad Professor Original: Spotify
Here's an ad I made for Spotify.
Great Ad: Joseph Giles
🧪 Principle: Status Metaphor Good advertising can turn door handles into a status symbol. One of the best pieces of copy of all time.
Great Ad: Reporters Without Borders
🧪 Principle: Visual Misdirection Reversal This ad uses visual censorship to mislead the viewer, then twists it to show how censorship itself misleads. Brilliant.
Social Media Ad: Huel
🧪 Principle: Minimal Design = Maximum Clarity One bold number. One surprising line. One rich visual. There’s zero clutter Just contrast and intrigue.
Social Media Ad: Lagoon Sleep
🧪 Principle: Interface Hijacking Use a familiar interface people trust to stop the scroll.
Great Video Ad: Mous Case
🧪 Principle: Proof in the Extreme Don’t explain your product’s strength Push it to the breaking point and let the evidence speak. Full ad here. "If it doesn’t sell, it isn’t creative."
– David Ogilvy
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Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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