Brilliant Ads: TikTok, Tesco, IKEA
Brilliant Ads This WeekTikTok, Tesco, IKEA, and more. ​ Hey, Ad Professor here. I know 7 days is too long, but as promised... Here's your dose of brilliant ads: ​
Ad Professor Original: TikTok
Here's an ad I made for TikTok.. We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here. ​
Great ad: Tesco
🧪 Principle: Flip The Script Tesco quite literally 'flipped the script' in this pancake day ad. Genius way to bring copy to life. ​ ​
Great ad: Knorr
🧪 Principle: Stop The Scroll Use shock disruption to show your audience something they can't ignore. ​ ​
Social media ad: IKEA
🧪 Principle: Use Your Audience's Language IKEA reframing "U up?" texts into something more innocent. ​ ​
Social media ad: BetterHelp
🧪 Principle: Use Inside Data No one has more data on your company than you do. Use it to sell your product. ​ ​
Great Tiktok Ad: Therabody
🧪 Principle: The Lollapalooza Effect Charlie Munger has a concept called Lollapalooza: It's when you combine multiple persuasion techniques at once. Watch the full video here. ​ "In advertising, the big idea is king. Everything else is just execution."
– Dan Kennedy
​ ​ If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 ​ The Ad Professor ​ PS. Want more content? Follow me on X: @The_AdProfessor ​ & if you've been forwarded this email, Subscribe here. |
The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
Brilliant Ads This Week Uber Eats, Dreamies, O2 Mobile, & more. Hey, Ad Professor here. WARNING: Great ads ahead. If you're allergic to great advertising, scroll no further. Consider yourself warned. Ad Professor Original: Uber Eats We’ve helped multiple billion-dollar companies create their best-performing ads. If you're spending $50K+ per month on advertising and need help... Apply here. Here's an ad I made for Uber Eats.. Great ad: Dreamies 🧪 Principle: Break The 4th Wall This cat snack...
Brilliant Ads This Week Chanel, IKEA, Lipton, & more. Hey, Ad Professor here. Back with the best creative, social media and TikTok ads. Sit back, relax and enjoy: Ad Professor Original: Slack We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here. Here's an ad I made for Slack.. Great ad: Chanel 🧪 Principle: Nostalgia Is A Helluva Drug One of the best Mother's Day ads of all time. Great ad:...
Brilliant Ads This Week Crocs, Oatly, Hims, & more. Hey, Ad Professor here. As always, I've got the best ads for you. And this week, another special interview with the Head of Marketing at Puma Middle East, Ricardo Amaral. Strap in: Ad Professor Original: Crocs Here's an ad I made for Crocs.. We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here. Great ad: Oatly 🧪 Principle: The Social Proof...