Brilliant Ads: Unicef, KitKat, Chupa Chups
Brilliant Ads this WeekUnicef, KitKat, Chupa Chups & more. Hey, Ad Professor here. Scroll only if you love great advertising. If not? Well, you've been warned. Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help...
Ad Professor Original: Unicef
Here's an ad I made for Unicef...
Great Ad: KitKat
🧪 Principle: Replace The Familiar Variable Take a hyper-familiar moment, and replace the usual variable (eg. phones) with your product.
Great Ad: Chupa Chups
🧪 Principle: Scientific Reframe Take a hard concept (science, tech, finance) and reframe it with your product as the punchline.
Social Media Ad: Uber Eats
🧪 Principle: Flip the Phrase Take a cliché the audience knows, and rewrite the ending to sell your product.
Social Media Ad: WWF
🧪 Principle: Show the Cost They Can’t See If the problem causes harm out of sight, bring the consequence to the surface. This one’s a masterclass in subtle horror. The visual is the gut punch.
Great TikTok Ad: Vogel's Bread NZ
🧪 Principle: Take The Joke Seriously If your idea is ridiculous, treat it like haute couture. The contrast is the campaign. That's what this brand of sliced bread did in NZ. They launched their own "Bready Ware". This ad alone topped all their other content with 1.5M views in just a few days. Brilliant. Full ad here. "Your ad should say something so interesting that people will want to share it at dinner." – David Ogilvy If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
Brilliant Ads This Week Tide, Oura, Lidl & more. Hey, Ad Professor here. This week? Chaos, craft, and campaigns that hit. Buckle up, it’s a good one. Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Tide Here's an ad I made for Tide... Great Ad: Oura 🧪 Principle: The Double Take Step 1: Use...
Brilliant Ads This Week Liquid Death, Tesco, Sennheiser & more. Hey, Ad Professor here. Minds were open. Budgets were big. Ideas? Even bigger. This week’s ads didn’t play it safe. Let’s get into it. Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Sennheiser Here's an ad I made for...
Brilliant Ads This Week Heineken, Aldi, Loop & more. Hey Ad Professor here. The ad gods were showing off this week. Big swings. Bold moves. Strap in, this one’s loaded... Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Heineken Here's an ad I made for Heineken... Great Ad: IKEA 🧪...