Brilliant Ads FinTech Tesco Bank, Nationwide, E*TRADE & Scotiabank, & more. Hey, Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners. Each week: the best fintech ads running right now, and exactly what to steal from them. THIS WEEK IN FINTECH ADS Neobanks pay $22 to $340 to win one customer. A 15x spread. Chime $340, SoFi $311, Revolut $44, Dave $22. Benchmark against banks that acquire like you, not the biggest spender. Meta switched...
about 1 hour ago • 1 min read
Brilliant Ads FinTech Charles Schwab, Zilch, NAB & TD, & more. Hey, Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners. Each week: the best fintech ads running right now, and exactly what to steal from them. THIS WEEK IN FINTECH ADS Meta's ad assistant now remembers your past campaigns. It knows last quarter's tests, your seasonality and your goals. Brand-voice uploads are in testing. Upload your approved claims. They become its...
14 days ago • 1 min read
Brilliant Ads FinTech Navy Federal, Upstart, Tangerine & NatWest, & more. Hey, Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners. Each week: the best fintech ads running right now, and exactly what to steal from them. THIS WEEK IN FINTECH ADS Mox Bank halved its cost per customer with its own AI. The model hunts for people likely to finish opening an account. Budget moves in real time. Account openings more than tripled. Optimise for...
21 days ago • 1 min read
Brilliant Ads FinTech Barclays, Wise, Chip & Lloyds, & more. Hey, Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners. Each week: the best fintech ads running right now, and exactly what to steal from them. THIS WEEK IN FINTECH ADS ChatGPT ads now open a chat with the brand's own agent. OpenAI started testing Sponsored Agents on 16 September, with select US advertisers. Ask a lender's agent "would I get approved?" The answer is a...
28 days ago • 1 min read
Brilliant Ads FinTech Cash App, Rocket Money, Plum & Zopa, & more. Hey, Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners. Each week: the best fintech ads running right now, and exactly what to steal from them. THIS WEEK IN FINTECH ADS AI-made ads won 19% more clicks. Labelling them cut clicks 31.5%. In NYU Stern's test, AI touch-ups on human designs moved nothing. Meta now adds its own AI labels. The disclosure call is leaving your...
about 1 month ago • 1 min read
Brilliant Ads FinTech KOHO, Fundrise, Ally & Starling, & more. Hey, Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners. Each week: the best fintech ads running right now, and exactly what to steal from them. THIS WEEK IN FINTECH ADS Meta says CPMs rose 12%. A $3bn benchmark says they fell 13%. AdBeacon's July Facebook CPM was $16.47, the lowest in 13 months. In June it read plus 16.5%.Plan Q4 off your own account. Neither number is...
about 2 months ago • 2 min read
Brilliant Ads FinTech MoneyGram, Airwallex, Trupanion & Brigit, & more. Hey, Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners. Each week: the best fintech ads running right now, and exactly what to steal from them. THIS WEEK IN FINTECH ADS TikTok now scores every advertiser account on where its traffic ends up. Declare the final destination URL at ad set level. The domain has to represent the product. The score is account level. One...
about 2 months ago • 2 min read
Brilliant Ads FinTech Embrace, CreditAssociates & VCX, & more. Hey, Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners. Each week: the best fintech ads running right now, and exactly what to steal from them. THIS WEEK IN FINTECH ADS Your oldest Facebook ad is four days old. TikTok's are 1,315. The longest running Facebook static in our last market pull had been live four days. On TikTok, three fintech ads are still running at 1,315 days...
2 months ago • 2 min read
Brilliant Ads This Week Mastercard, Chupa Chups, Heinz & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Mastercard, Chupa Chups, Heinz & more. Ad Professor Original: Mastercard Here's an ad we made for Mastercard. Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help......
3 months ago • 1 min read