Brilliant Ads FinTech KOHO, Fundrise, Ally & Starling, & more. Hey, Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners. Each week: the best fintech ads running right now, and exactly what to steal from them. THIS WEEK IN FINTECH ADS Meta says CPMs rose 12%. A $3bn benchmark says they fell 13%. AdBeacon's July Facebook CPM was $16.47, the lowest in 13 months. In June it read plus 16.5%.Plan Q4 off your own account. Neither number is...
9 days ago • 2 min read
Brilliant Ads FinTech MoneyGram, Airwallex, Trupanion & Brigit, & more. Hey, Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners. Each week: the best fintech ads running right now, and exactly what to steal from them. THIS WEEK IN FINTECH ADS TikTok now scores every advertiser account on where its traffic ends up. Declare the final destination URL at ad set level. The domain has to represent the product. The score is account level. One...
16 days ago • 2 min read
Brilliant Ads FinTech Embrace, CreditAssociates & VCX, & more. Hey, Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners. Each week: the best fintech ads running right now, and exactly what to steal from them. THIS WEEK IN FINTECH ADS Your oldest Facebook ad is four days old. TikTok's are 1,315. The longest running Facebook static in our last market pull had been live four days. On TikTok, three fintech ads are still running at 1,315 days...
30 days ago • 2 min read
Brilliant Ads This Week Mastercard, Chupa Chups, Heinz & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Mastercard, Chupa Chups, Heinz & more. Ad Professor Original: Mastercard Here's an ad we made for Mastercard. Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help......
about 2 months ago • 1 min read
Brilliant Ads This Week Old Spice, Carlsberg, Polaroid & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Old Spice, Carlsberg, Polaroid & more. Ad Professor Original: Old Spice Here's an ad we made for Old Spice Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help......
2 months ago • 1 min read
Brilliant Ads This Week Spotify, Durex, Rexona & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Spotify, Durex, Rexona & more. Ad Professor Original: Spotify Here's an ad we made for Spotify Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Great Ad:...
2 months ago • 1 min read
Brilliant Ads This Week Pepsi, Argos, Audi & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Pepsi, Argos, Audi & more. Ad Professor Original: Pepsi Here's an ad we made for Pepsi Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Great Ad: Häagen-Dazs 🧪...
3 months ago • 1 min read
Brilliant Ads This Week Tesla, The Ordinary, CeraVe & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Tesla, The Ordinary, CeraVe & more. Ad Professor Original: Tesla Here's an ad we made for Tesla Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Great...
3 months ago • 1 min read
Brilliant Ads This Week Guinness, OpenTable, Levi's & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Guinness, OpenTable, Levi's & more. Ad Professor Original: Guinness Here's an ad we made for Guinness Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE...
3 months ago • 1 min read